Blaqua is a unique brand that designs and creates immaculately beautiful, tailored menswear. Our clothing is designed in the UK by Debbie Jeffery (the creative ideas lady at Blaqua). It is then printed and made in Italy, near Lake Como. The range of Blaqua cufflinks are designed by Debbie too.
The cornerstone on which our reputation has been built are our bold, beautiful patterned and floral limited-edition shirts. Created with no more than 25 of each design, our shirt collections are ever-changing and always evolving. In addition to our designs, it's the impeccable quality, detailing and finish of our menswear that sets us apart.
Blaqua was founded by Simon Green and Debbie Jeffery in 2007. We initially traded from a small shop in Forest Hill South London. From there we opened two further pop-up shops in Soho and in The Kings Road Chelsea.
Blaqua now trades online and by appointment. Bespoke appointments can be made at a showroom in Saville Row or in the comfort of a Private members club in Soho.
Debbie Jeffery is a jewellery graduate of Central St Martins in London. She started the business that was to become Blaqua by designing and making men’s cufflinks.
These cufflinks were sold to well-known brands and retailers throughout the UK, including Paul Smith. Debbie also designed accessories and jewellery for Alexander McQueen and The Royal Palaces.
Simon Green's life experiences include having a Degree in Philosophy, being a Royal Navy Officer and working for Sales and PR in the fashion industry. Not unexpectedly, Simon has a lifelong love of good clothes.
"Inspiration comes from within at Blaqua. We have never been concerned with trends or the activities of other brands and frequently avoid looking at those we most admire."
Simon and Debbie have been partners since 1982 and have three children.
Known for its bold, beautiful pattern and perfectly judged fit, the Blaqua shirt is more than a staple wardrobe piece. It is the ‘must have’ for any man shaping their own unique statement of style. From our limited-edition collection with no more than 25 of each design, to our bespoke one-off pieces, a combination of tested knowledge and instinctive flair goes into creating each Blaqua shirt.
Each Blaqua shirt is individually boxed and gift wrapped to order.
So, what makes a shirt truly Blaqua?
Simply, it’s in every aspect of the design – and the way it all comes together. From the fine cut and select choices in detailing to the quality of the cloth our unique patterns are printed on. Below are some of the classic Blaqua shirt design features to look out for.
We use only the highest quality OEKO-TEX standard produced cotton for each Blaqua shirt. The OEKO-TEX® Standard 100 is an independent testing and certification system for textile raw materials, intermediate and end products, at all stages of production. Essentially, this means that the cotton we use is grown, harvested and woven to meet an internationally recognised standard, which exceeds existing national legislation, and includes testing for harmful substances.
By harnessing computer-aided technology for accuracy, we both minimise waste and ensure fantastic pattern matching. Both of these factors are particularly relevant for us, as we use a great deal more cloth to ensure that each one of our shirts is pattern matched to perfection. This technique is essential to the achieving the iconic appearance of a Blaqua printed shirt.
Our shirts are constructed by our trusted partner in Italy, a highly experienced and expert manufacturer. With a history of creating shirts for luxury brands since 1972, our partner understands our vision for a unique combination of timeless, classic shirt detail combined with Blaqua’s own influences from Britain and Italy.